Later the Project would shift to circulating music by emerging musicians as a small online streaming site. Music and poetry by Jordan Hawkins, Nafets, Eliamani Ismail and others will forever be a honor to share space with.
Project Subtl was a sum of my interests across streetwear, photography and sharing creative spaces. Birthed in 2016 in a small New York dorm while working a stifling internship, I used graphic design as a relief of recognition and envisioned escape from a grid.
At its earlier mark, Project Subtl included an online editorial with write-ups surrounding local cultural shapers including visual artists, musicians and Black-owned organizations.
Learning to screen print and eventually facilitating weekly community workshops on the process further instilled independence into the capsule as I printed majority of the Project.
Collaboration with artists, friends and the community became vital to shaping the cycle of creating and sharing
To all the supporters of Project Subtl, thank you
I see Project Subtl as a capsule at the beginning a expansive timeline of personal practice and entrepreneurship. The creative processes, community impact and business insight learned during the Project’s 3-year span intrinsically inform the next endeavors of my practice.